Again, point me to apple's attempts to implement or help create a texting standard. Unless you'd like to instead say that standards are not an extremely important part of human society. Because unless you believe that, their actions are indefensible and that's a separate issue from how fucked up Google is.
I'll take this as an upfront admission that apple is not only opposed to standards but actively avoidant of them when it is profitable, rather than the deflection it was meant to be.
You seem knowledgeable enough to know that standards are usually contributed to by corporations and that this has many many times not ruined them. The whole web is built on this fact. But unfortunately your zealotry blinds you to what your priorities ought to be, standards for everyone's benefit.