

Of course some could, but if everyone is impacted then why would they eat the cost? Also they can add a few percentages and blame it on tarrif.
Like how the messaging from covid immediately shifted once the media started using the “i” word.
“We understand the blocked canal, shuttered factories, and overall stagnant supply chain is a problem but we will work together in this crisis”
To
“Sorry inflation. Record profits? No inflation”
In many ways it was better. More organic and even the big names like google and amazon were more quirky upstarts rather than the evil megacorporations they are today.
That said lets not sugarcoat it too much. The early 2000s were edgelord central and message boards like 4chan and something awful were quite influential. Then you had gaming message boards like gamefaqs and the like. Woof so much bad trolling. Some of it funny and well done to the point of art but most just abrasive and annoying. The small message boards and communities were amazing though.