For me it was a couple reasons:
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my brother installed Ubuntu 12.04 on my desktop for me when I was in high school, and I was enamored with the different desktop layout. It got me started on the journey.
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maintaining it is much easier than windows. Running one command/script to update a system is much faster than heading to the right window or menu and hoping Microsoft delivers you an update. Plus if it breaks it’s easier IMO to troubleshoot and fix.
At home my systems use Star Wars planet names like Naboo, Coruscant, etc.
At work we use Game of Thrones characters (and we’ve somehow exhausted that list…)