The difference between now and then though, is they were a private company.
Unless they disclose they use bots to post content and make the site look active, any use of user count and engagement for any aspect of the company becomes fraud as its misleading investors.
Oh we have 1 million posts an hour! Fraud.
Oh we have 100 million monthly active users! Fraud!
Investors Q/A - do you use bots? Answer No. Fraud.
Q&A do you use bots to generate content or have you used any 3rd party that uses bots themselves directly or through another party.
As long as its asked and it gets leaked they lied it’s fraud.
Plausible deniability doesn’t work if proof comes out.
You don’t hire a hitman and get off scott free when proof comes out you hired a hitman.